‘Saudi, Welcome To Arabia’ : Lionel Messi Stars in Latest Saudi Tourism Campaign

In a bold move to spotlight Saudi Arabia’s allure, football icon Lionel Messi headlines the kingdom’s newest tourism endeavor, aligning with the nation’s tourism mantra, ‘Saudi, Welcome To Arabia’.

Embracing Saudi’s Diverse Charm

Diving into key European, Indian, and Chinese markets, the campaign, dubbed ‘Go Beyond What You Think’, aims to shatter stereotypes and beckon travelers to share their Saudi escapades using #ShareYourSaudi across social platforms.

Messi, a fervent advocate for Saudi tourism, unveils snippets from his family’s Saudi sojourns, illuminating the nation’s kaleidoscopic landscapes, from the cerulean depths of the Red Sea to the verdant peaks of Aseer, the snow-kissed panoramas of Tabuk, the coastal allure of Jeddah, and the vibrant pulse of Riyadh, the capital city.

Celebrating Saudi Trailblazers and Cultural Diversity

Beyond scenic vistas, Messi’s cinematic portrayal spotlights Saudi luminaries like the Women’s National Football Team, motorsport phenom Dania Akeel, DJ sensation Cosmicat, and Rayyanah Barnawi, Saudi’s pioneering woman in space, championing Saudi’s cultural renaissance.

Streamlined Visa Policies and Transitory Charms

Saudi Arabia’s progressive visa reforms beckon global wanderers, extending electronic visit visas to citizens of 63 countries and select residence permit holders, simplifying travel logistics for GCC residents, US, UK, and EU nationals, along with visitors to the US, UK, and Schengen regions.

Introducing a 96-hour transit visa earlier this year, Saudi aims to enrich the pilgrimage experience with complimentary hotel stays for Umrah visitors via Saudia Airlines and Flynas, envisioning 25 million annual tourists by 2023.

Unveiling a Tapestry of Events and Spectacles

Launching ahead of Messi’s anticipated return with Inter Miami, the campaign intertwines sporting fervor with Saudi’s cultural kaleidoscope, spotlighting the Diriyah E-Prix, Riyadh Season’s amusement odyssey, AlUla’s celestial balloon excursions, and the pulsating rhythm of MDL Beast music festivals.

With Riyadh, Jeddah, and Diriyah seasons in full swing, the calendar brims with marquee events such as the Saudi Cup, Arabian Grand Prix, AlUla Arts Festival, and the ethereal AlUla skies festival, promising immersive experiences for globetrotters and enthusiasts alike.